Let’s define culture. Culture is a set of activities, habits, beliefs, arts and social behavior of individuals in a group. What does culture have to do with building a solid social media presence? The answer is everything. Technology and expanded communication channels have completely changed how we conduct our entrepreneurial endeavors. In the Golden Age, it is all about who is trending and the impact you are stirring in the Social Media World.
It’s all about the buzz and excitement you can stir within Millennials. As an entrepreneur you need to be steps ahead of your competition. You can instill this practice by learning from some of the best social media business e-books in the world. All it takes is a click and a minute of your life to browse this web page. And surely you should make use of the following tips as well.
Engage with your audience
If you are not aware, in whatever social platform you are, you have the most leverage as the producer. It’s because your consumer is waiting for you to produce something new and exciting. Your job is to add a bit of value and engagement and you will note some progress. The only thing you need to put in is to continue producing until one person comments on your content. If someone is taking time to write something on your social platform, then you must have some superb stuff.
The next step is to engage in a conversation with your audience. Respond to whatever comments displayed by your public. Make sure it obeys the “Big Three”: Honesty, Openness and Brainstorming.
Be consistent
It is about what you do on a consistent basis. Remember, we are highly visual creatures. What matters is what is in front of the screen right now. Not a week ago or a month ago. It is what is here. The worst reaction you may face from anyone who has subscribed to your channel or is following you is, “Oh, I forgot this guy.”
Break the rules
This technique has a constraint on it. Break the rules but not every single time. For example, if you are in the fitness niche, you can post something about mentality. You can talk about discipline. How it affects the amount of quality and heart you put on your workouts. How a strong mindset can make you unstoppable. However, you cannot abandon your chief aim is to post workouts for people to use. If you forget that you are doomed.
Use videos
Nobody wants to read reams of pages to gain knowledge. Well, not in our current world. You need to ask yourself “Why is Netflix so popular?” It’s because it has so many engaging and visual videos. You need to apply this principle to your social media presence. If it’s being the best, then you need to step up. Engage in platforms like YouTube or start to invest in that.
Let the data guide you
Do not be so rigid to change. Master the art of flexibility by using the feedback from the analytic tools and guidelines you possess. This is where social media tools come in handy. They include Content Studio and Later which allow you to schedule your posts and get data driven recommendations for future posts.
